In my opinion, this campaign is particularly inspiring for family businesses, as it presents the concept of filiation in a new light. Le Vieux Campeur, a historic French player in sports…
Have you ever wondered where the two main symbols of the Louis Vuitton monogram – the star and the flower- come from? It's a very well-kept secret, but one thing…
« Quoi de plus complet que le silence ? » disait Honoré de Balzac et, pourrait-on ajouter, quoi de plus signifiant aujourd’hui ? Comment appréhender le silence lorsqu’on est une marque, en…
Écrire noir sur blanc qui ont est, pourquoi on est là, et ce qui nous anime en tant que marque … voilà le parti pris choisi par deux marques, Rolex…
For its 90th anniversary, the brand has never been so young and modern!Lacoste has just released an anniversary campaign in collaboration with BETC to celebrate its different consumer communities and…
Depuis quelques années en France, on voit fleurir dans le secteur alimentaire des logos qui revendiquent le caractère familial des entreprises. Pourquoi des marques comme St Michel, Vrai, Cémoi ou…
The brand Uncover is the perfect alliance of South Korean technology and African ingredients, offering skincare products specifically tailored for African women.It leverages technology from South Korea, which is known…
Rhino Whisky is a new South African brand of single malt whisky founded by two friends, Gerrit Wagener and Brin Kushner, who decided to create a whisky that would not…
Founded in 2017 by Noureddine Tayebi, Yassir provides three basic services: transport, food and shopping delivery, and financial services.In Arabic, Yassir means “easy” and this is the reason for being…
Is it a sign of resilience against inflation that hardly hit some African countries? Is it a sign of growing eco-responsibility from brands and consumers? Maybe both.We’ve seen in Africa,…
