Setting the scene for filiation

In my opinion, this campaign is particularly inspiring for family businesses, as it presents the concept of filiation in a new light. Le Vieux Campeur, a historic French player in sports…

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"Les enfants du Vieux" ad campaign, October 2023. Photo credit: Le Vieux Campeur

Whisky with a purpose

Rhino Whisky is a new South African brand of single malt whisky founded by two friends, Gerrit Wagener and Brin Kushner, who decided to create a whisky that would not…

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Photo credit: www.rwhisky.com

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