For its 90th anniversary, the brand has never been so young and modern!
Lacoste has just released an anniversary campaign in collaboration with BETC to celebrate its different consumer communities and subcultures. Called “Unexpected encounters” / “Les rencontres impossibles », the Lacoste communities from Paris, Séoul, New York, São Paulo, Tokyo, Marseille, and Miami meet by chance in short videos.
The patrimonial brand succeeds in understanding and grasping our contemporary popular culture with mastery. The love of the crocodile, a significant symbol of the brand and the nickname for its founder, René Lacoste, reunites all communities.
-> Lacoste or how to successfully bridge past and present, history and contemporary culture.
-> Lacoste or how to federate diverse communities: an iconic brand with a strong identity and DNA, able to gather diverse communities worldwide.
-> Lacoste or how to be different: one of the very few sports brands which don’t position on self-performance and surpassing oneself but on communities’ contemporary lifestyle.
