In my opinion, this campaign is particularly inspiring for family businesses, as it presents the concept of filiation in a new light. Le Vieux Campeur, a historic French player in sports…
Have you ever wondered where the two main symbols of the Louis Vuitton monogram – the star and the flower- come from? It's a very well-kept secret, but one thing…
« Quoi de plus complet que le silence ? » disait Honoré de Balzac et, pourrait-on ajouter, quoi de plus signifiant aujourd’hui ? Comment appréhender le silence lorsqu’on est une marque, en…
Écrire noir sur blanc qui ont est, pourquoi on est là, et ce qui nous anime en tant que marque … voilà le parti pris choisi par deux marques, Rolex…
For its 90th anniversary, the brand has never been so young and modern!Lacoste has just released an anniversary campaign in collaboration with BETC to celebrate its different consumer communities and…
The brand Uncover is the perfect alliance of South Korean technology and African ingredients, offering skincare products specifically tailored for African women.It leverages technology from South Korea, which is known…
How two deeply African spirits are tackling international markets? The story of Ogogoro and Amarula. Ogogoro is an ancestral drink in Nigeria, made from palm trees and traditionally drunk in…
Honest Chocolate is an artisanal chocolate company based in Cape Town with an artisanal process, an artistic spirit and an educational impact. At Honest, organic Tanzanian beans are carefully selected…
Boldness and uniqueness are the words to define the Egyptian Amr Saad eyewear and jewelry brand. Photo credit: amr-saad.com The brand, created in 2015 by the eponymous founder Amr Saad,…
Remember my post on the orange colour and how this vivid colour was associated with the Hermès brand? Let’s have a look now at the latest Heinz ketchup campaigns in…
