The company has chosen to segment its offer by population categories: elderly people, workers, widows, family members, people in need, etc. In that spirit, Oja.ng has developed 5 customized plans for these different categories of population.
- The “workers plan” allows busy workers to order at the beginning of the month and pay at the end of the month.
- The “beneficiary plan” allows buyers to gift their loved ones with special offers.
- The “feed the widow and the elderly widower” plan is a social plan developed in partnership with the Byinks Foundation, a Nigerian foundation providing support for education. It allows to feed widowed women with children in need, across the country.
- The two other plans are more classical: the “fruit basket” plan offers to get a customized fresh fruit basket and the “bulk buyer” plan offers to hotels and restaurants farm-friendly prices.
![DJG Brand Studio - Trend From Africa: Oja.ng: an online grocery player that listens and better delivers to consumers](https://djgbrandstudio.com/wp-content/uploads/2023/05/djg_brandstudio_tfa_ojang_003-1024x532.jpg)
Why is it inspiring?
![DJG Brand Studio - Number 1](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-1_001.png)
For an online grocery store that usually focuses on the rapidity of delivery, Oja chooses a different approach: focusing on the consumers ‘needs and benefits. A very consumer-centric approach that answers well specific needs of the Nigerian population.
![DJG Brand Studio - Number 2](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-2_001.png)
A segmentation that gives a meaningful social impact to the brand.
![DJG Brand Studio - Number 3](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-3_001.png)
An efficient segmentation because it largely plays on emotions, and not only on needs: gift your loved ones, feed the widows, etc.
Take-outs for brands
![DJG Brand Studio - Trend From Africa: Oja.ng: an online grocery player that listens and better delivers to consumers](https://djgbrandstudio.com/wp-content/uploads/2023/05/djg_brandstudio_tfa_ojang_002.jpg)
![DJG Brand Studio - Number 1](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-1_001.png)
Break the codified segmentation of your market.
![DJG Brand Studio - Number 2](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-2_001.png)
Rely on an emotional segmentation that appeals to universal emotions and to a human truth.
![DJG Brand Studio - Number 3](https://djgbrandstudio.com/wp-content/uploads/2023/04/djg_brandstudio_number-3_001.png)
Partner with foundations or associations to develop specific offers with a high social impact.