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L’oeil de la sémio

Setting the scene for filiation

In my opinion, this campaign is particularly inspiring for family businesses, as it presents the concept of filiation in a new light. Le Vieux Campeur, a historic French player in sports…

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2023-10-16
Read more about the article Setting the scene for filiation
"Les enfants du Vieux" ad campaign, October 2023. Photo credit: Le Vieux Campeur

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