In my opinion, this campaign is particularly inspiring for family businesses, as it presents the concept of filiation in a new light. Le Vieux Campeur, a historic French player in sports…
« Quoi de plus complet que le silence ? » disait Honoré de Balzac et, pourrait-on ajouter, quoi de plus signifiant aujourd’hui ? Comment appréhender le silence lorsqu’on est une marque, en…
Écrire noir sur blanc qui ont est, pourquoi on est là, et ce qui nous anime en tant que marque … voilà le parti pris choisi par deux marques, Rolex…
For its 90th anniversary, the brand has never been so young and modern!Lacoste has just released an anniversary campaign in collaboration with BETC to celebrate its different consumer communities and…
Honest Chocolate is an artisanal chocolate company based in Cape Town with an artisanal process, an artistic spirit and an educational impact. At Honest, organic Tanzanian beans are carefully selected…
Boldness and uniqueness are the words to define the Egyptian Amr Saad eyewear and jewelry brand. Photo credit: amr-saad.com The brand, created in 2015 by the eponymous founder Amr Saad,…
